GENUINITY- the quality of being true, authentic, or valid
What are we missing in todays content? What are we missing when we take in content visibly, audibly or emotionally even ?
I would beg the idea that in the year 2023 we are missing “genuinity”. It’s interesting that we see popular apps come out with the title, “BE REAL”. It would almost seem as if the general population is losing the desire to view content with a filter on it, exhausted with the idea of something polished or possibly there is a general tiredness to viewing peoples highlight reels.
It’s as if humans want to see other humans in their natural elements. At home with no makeup on or in their pajamas. They would rather know where someone is struggling (for the emathy that they themselves are not alone), or would rather view families enjoying family time. Maybe they like to see funny genuine relationships that are transparent about their many faults.
For the first time in a long time we are longing as a human race for authenticity.
Maybe we can blame it on the global pandemic for us getting used to content from our homes.
So, what’s the point here? Well, why not make more professional content that has “genuinity” ?
The more humans feel their being spoken to from another human as opposed to a brand, business or entity; the more I believe we will connect with authenticity.
